Starlink vs Viasat vs Gogo: Which WiFi System Is Right for Your Installation?
Reliable connectivity has become a critical requirement across aviation, transport, remote operations, and business travel. Whether passengers expect to stream content during a flight or organisations need always-on communications in remote locations, choosing the right WiFi system is an important decision.
Three of the most recognised names in connectivity today are Starlink, Viasat, and Gogo. Each platform serves different markets and offers unique advantages depending on operational requirements.
This guide compares these leading WiFi solutions, explores who uses them, highlights their strengths, and provides an overview of pricing considerations.
Why Connectivity Matters More Than Ever
Passenger expectations continue to rise, particularly within aviation. WiFi is no longer viewed as a luxury but as an essential service. Airlines, business jet operators, and organisations working in remote regions increasingly rely on advanced connectivity systems to support communication, productivity, and customer satisfaction.
Modern aircraft WiFi programmes have become a strategic investment as operators seek improved passenger experiences and greater operational efficiency.
Starlink
Who Uses Starlink?
Starlink is used by:
- Commercial airlines
- Private aviation operators
- Maritime organisations
- Remote industrial sites
- Government and emergency response teams
- Businesses operating in rural and hard-to-reach areas
Developed by SpaceX, Starlink uses a large constellation of low Earth orbit (LEO) satellites to deliver broadband internet coverage across much of the world. The network continues to expand rapidly and has become one of the most significant developments in satellite communications.
Key Strengths
High-Speed Connectivity
Starlink is known for delivering broadband-level internet performance, enabling video streaming, cloud collaboration, and real-time communications.
Lower Latency
Because Starlink satellites operate significantly closer to Earth than traditional geostationary satellites, users typically benefit from faster response times.
Global Coverage
The expanding satellite constellation provides connectivity across a wide range of geographical locations, including many remote regions.
Attractive for Airline Modernisation
Many airlines view Starlink as a future-focused technology that can support next-generation passenger connectivity programmes.
Pricing
Pricing varies significantly depending on application, hardware, geography, and contract structure.
Typical business packages generally start from approximately £100 to £500+ per month, while aviation solutions are usually priced as bespoke enterprise agreements with installation and certification costs assessed separately.
Viasat
Who Uses Viasat?
Viasat is commonly used by:
- Major commercial airlines
- Government organisations
- Defence operators
- Enterprise customers
- Maritime and transport operators
Viasat has established itself as one of the most recognised providers of satellite communications in the aviation sector and serves operators that require dependable connectivity at scale.
Key Strengths
Proven Aviation Experience
Viasat has extensive experience supporting airline connectivity programmes and large-scale fleet deployments.
Strong Global Network
The company operates a broad satellite infrastructure designed to support passengers and operators across multiple regions.
Consistent User Experience
Many airlines select Viasat because of its ability to support large passenger volumes and connected cabin environments.
Enterprise-Level Reliability
Beyond aviation, Viasat supports government, defence, and commercial applications where communications are mission critical.
Pricing
Viasat pricing is generally customised based on:
- Aircraft type
- Fleet size
- Bandwidth requirements
- Geographic coverage
- Service level agreements
For fixed and mobile satellite services, costs can range from several hundred pounds per month to several thousand pounds per month for enterprise-grade connectivity. Aviation programmes are typically priced through customised contracts.
Gogo
Who Uses Gogo?
Gogo is primarily used by:
- Business aviation operators
- Corporate flight departments
- Charter operators
- Private jet owners
Unlike Starlink and Viasat, which have significant commercial airline and enterprise footprints, Gogo has built a particularly strong reputation within the business aviation market.
Key Strengths
Business Aviation Focus
Gogo solutions are specifically designed around the needs of private and corporate aircraft operators.
Optimised Passenger Experience
The platform supports the connectivity needs of executive travellers who often require uninterrupted access to email, video conferencing, and cloud applications.
Flexible Solutions
Gogo offers various connectivity packages that can be tailored to different aircraft sizes and operational profiles.
Strong Industry Reputation
The company has long-standing relationships within the business aviation sector and remains a recognised connectivity provider for private aircraft.
Pricing
Business aviation pricing varies considerably depending on the system installed and monthly data requirements.
Typical connectivity plans can range from approximately £300 to £3,000+ per month, with hardware and installation costs additional to the subscription service.
Side-by-Side Comparison
|
Feature |
Starlink |
Viasat |
Gogo |
|
Primary Users |
Airlines, remote businesses, maritime, government |
Airlines, government, enterprise |
Business aviation, corporate jets |
|
Network Type |
Low Earth Orbit satellites |
Satellite network |
Aviation connectivity network |
|
Best Known For |
High speed, low latency connectivity |
Large-scale airline deployments |
Private and business aviation |
|
Coverage |
Global and expanding |
Global |
Aviation focused |
|
Typical Pricing |
£100 to £500+ monthly business plans, bespoke aviation pricing |
Bespoke enterprise pricing, often several hundred to several thousand pounds monthly |
£300 to £3,000+ monthly depending on aircraft and usage |
Which System Is Best?
The right solution depends entirely on the installation environment and operational objectives.
- Starlink is often attractive for organisations seeking high speed connectivity and low latency performance.
- Viasat is well suited to large scale commercial aviation and enterprise operations.
- Gogo remains a leading choice for business aviation operators looking for connectivity tailored to private aircraft.
All three providers continue to play an important role in the evolution of connected aviation and satellite communications.
What This Means for Aviation Recruitment
As airlines and aviation operators invest in inflight connectivity upgrades, demand is increasing for:
- Avionics Engineers
- Aircraft Modification Specialists
- Certification Engineers
- Satellite Communications Experts
- Maintenance and Repair Professionals
Aircraft WiFi installation projects are creating opportunities for skilled technical professionals worldwide. Organisations undertaking connectivity upgrades increasingly require specialist support to ensure installations are delivered safely, efficiently, and in compliance with aviation regulations.
Starlink, Viasat, and Gogo each offer compelling connectivity solutions, but they serve different operational requirements.
Starlink is driving innovation through its rapidly expanding low Earth orbit satellite network. Viasat continues to support some of the world's largest aviation and enterprise connectivity programmes. Gogo remains a trusted name in business aviation, providing tailored solutions for private aircraft operators.
For organisations planning WiFi installations, understanding the strengths of each platform is the first step towards selecting the right technology for future growth.
